The benefits of effective signage are countless. With the start of the new year, Encinos, your Tulsa neon and channel letter sign leader, wants your business to realize its full potential. Is your company’s frontage sign easily visible from the street? Is your sign one of the first ones you notice when you are driving? If the answer is “no” to either one of these questions, it may be time to look at upgrading your signage to really draw your customers in!
Let’s look at the business and marketing benefits of an effective signage program. This is not restricted to channel letters only. This applies to all types of signs. The key principle to remember is there is a difference between features and benefits. Your sign ideas will be much more effective if it is written with a list of benefits, rather than a list of features.
List of benefits of effective signage:
-Reduce other advertising expenses. A great sign can be its own marketing program.
-Cultivation of a professional brand image for your company.
-Foot traffic generator.
-Continual new customer exposure.
-Maintenance of current customer base.
-Constant communication of product or service that you offer.
-Higher gross revenues.
-Opportunity to recruit better and more reliable employees.
-Greater consistency in location flow.
-Good business neighbor reputation.
-Business image of professionalism.
-A 24-hour advertisement. Effective signs sell a business, at all times.
-Generated location sales immediately. There is no waiting for “word of mouth” advertising.
These are just a few examples of how signage works for your business. Signage is simply the best, most effective form of advertising for your marketing dollar. The benefits of a great sign are clear and concrete! Don’t waste time, contact us at Encinos today. We will help your business stand out in 2018.
